La Riche Directions Semi Permanent Hair Dye in Plum

Plum is a divinely dark purple shade, with a good balance of warm and cool tones. This sumptuous plum shade creates a vibrant deep purple colour on bleached hair, but can also be used to dye unbleached hair to a slightly subtler dark purple.

Important Notice; Always carry out a patch test.

Please note that for hygiene reasons we cannot accept returns on this item except in the unlikely event of a manufacturing fault. 

Customers outside the UK please note: Hair dye products can attract EXTRA customs costs due to sanitary protocols in some countries, we do not recommend buying this product if you are outside the United Kingdom.